I received this Lipstick from a Blogger through Rachel @ Life of a sweetaholic's Secret Santa. I actually don't know who the blogger is but feel free to let me know!
I saw the press release of this collection from Kate Moss for Rimmel a while ago but haven't had chance to have a proper look. I think I did see some in Boots but they only stocked a few colours. The shade I have is in Shade two. When I first saw it, I thought it was just a average red lipstick. But, after applying it to my lips it turned into a deep pink. I'm not sure how to describe it but it isn't bright pink, but it's not dark pink. Oh dear, I'm not doing well at this. The formulation is so glossy and doesn't dry my lips out one bit. That is what I worry about when buying a lipstick. Everyone must hate having/seeing lipstick in the cracks of your lips. It also stays put for a long time too. I always think with dark/bright shades of lipstick that you would constantly have to keep re-applying it. I wore it the whole of Boxing day and it had only fading by late afternoon. And considering that I ate and everything that's impressive. I'm definitely going to go and try some other shades. I really want to try 'Shade 5' in the collection. I think I also got fooled by the whole stand of the collection had different shades of deep red, but I was completely wrong. Shade 5 looks like a deep nude pink.
Also, the packaging isn't as tacky as you would expect from a Celebrity collaboration with a Drug Store Brand. Well, obviously Kate Moss isn't your typical tacky celebrity. She is the face of the brand. Look what she brought to Topshop. Her collections with Topshop were breathless. You can see in this video where Kate is being interviewed for the launch of the lipstick collection, that she has had a lot of involvement in creating her collection and more importantly what type of formulation she wanted the lipsticks to be. The packaging is very sleep as well, a matte black featuring Kate's signature in red.